Monday, September 10, 2012

Meet Scooter Braun, the new Power behind K-pop's Psy

Scooter Braun (R) with Justin Bieber
As we mentioned previously, K-pop sensation Psy has now signed with producer and talent manager Scooter Braun.     Scott Samuel Braun, also known as "Scooter", is an American talent manager. Appearing on two record labels, School Boy Records and Raymond-Braun Media Group, he has represented names like Justin Bieber and Carly Rae Jepsen and now the rising K-pop star, Psy. 

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The 31-year-old talent seeker was born in New York City. Even as a child, Braun seemed destined for success. As a middle school student, his ten-minute short film, focusing on Holocaust-era Hungarian Jewry, won third place in a national video documentary contest. After a family member sent his film to Steven Spielberg, who was so blown away by it he submitted the video to the United States Holocaust Memorial Museum, where it is still shown today. 

His launch into the music world, specifically hip hop, began with his establishment of a party-promotion business. His business drew in so much success that in 2002, Braun was hired to plan the after parties of the Anger Management Tour, which featured artists Ludacris and Eminem. 

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He left college his junior year to join the marketing team for So So Def Records. On September 3, 2012 Braun announced that he has entered into a business relationship with Psy, the K-pop star whose video 'Gangnam Style' has received over 131 million views on YouTube. Stars like Carly Rae Jepsen and Justin Bieber have seen so much success thanks to Scooter, we cannot wait to see what is in store for Psy! 

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